“Nobody wants to hear about your New Year’s resolutions. And with our new menu shortcuts nobody will have to (because your mouth will be full). Meet our new #keto, #Whole30, #paleo and #highprotein bowls.”
It is the Chipotle resolution tweet already echoing through 2019. Keto. Paleo. Whole30. Finding a restaurant offering specific dietary needs can be difficult with ingredient restrictions. Fast-casual giant Chipotle has answered with new menu items designed to bring all three diet options to diners. The new list of menu items makes ordering easier: Instead of having to specify restrictions, diners can instead just ask for one of the four new Chipotle Lifestyle menu options.
Billed by the restaurant as “ready-to-eat bowls that fit your lifestyle,” each bowl answers the rule restrictions of current trending diet plans. Offerings grouped as “Lifestyle Bowls” include a Whole30 salad bowl with carnitas, fajita veggies, salsa and guac answering Whole30’s removal of sugar, grains, legumes (no beans) and dairy. The Paleo bowl features barbacoa and green salsa while the new fat-burning Keto bowl subs in carnitas, red salsa and cheese alongside guacamole. A Double Protein bowl doubles on protein with full portions of both steak and chicken.
But don’t just take Chipotle’s word for it; Whole30 cofounder Melissa Hartwig Urban had this to say about the new menu items:
“We are always looking for ways to make the Whole30 easier and more accessible, and travel has always been a pain point. It’s not always easy to find compliant options on the road, so I was thrilled to work with Chipotle to create a tasty, satisfying salad bowl that meets our program guidelines.”
To keep ordering easy, Chipotle encourages diners to order on their mobile app or online but that doesn’t mean walk-in diners can’t enjoy the new menu items. Chipotle planned ahead and utilized ingredients already in their restaurants so that diners can order on-site as well.
This isn’t the first time Chipotle has experimented with new menu items. Last year saw the roll-out of queso and various desert options in select locations. By introducing these menu items, Chipotle is making their own resolutions to make 2019 better after a bumpy 2018 complete with E. Coli outbreaks at restaurants.
“Now more than ever, Americans are embracing new and varied approaches to healthy living and wellness. We’ve watched guests custom create lifestyle-specific bowls when ordering in our restaurants, so it made sense to offer delicious options via our online channels that help people easily order bowls with real ingredients that fit their wellness goals,” said Chris Brandt, Chief Marketing Officer at Chipotle.
Keeping with their customer-friendly tone, Chipotle tweeted to announce their new menu items by empathizing about having to shop for Whole30 groceries: “Starts Whole30. Buys groceries for meal prep. Goes to Chipotle anyway.” Community responses are already positive with one tweeter summing up the experience: “Somehow, all roads lead to Chipotle.” In 2019, Chipotle’s new menu takes an extra step in making sure that the road to a diet-friendly bowl is easier (and yummier).
I am fascinated by odd foods, limited-edition products, regional specialities and hyper-local favorites. If it’s a weird food or innovative packaging, my food radar leads me to the shelf. I’m a midwestern by birth and southerner by transplant. From German bierocks to fruit.