How Technology Impacts Brand Safety

Our polarized world has become less theoretical and more of a practical challenge for marketers. The turbulence seems to be everywhere, and a growing consideration for both B2B and B2C marketing teams. I recently asked Peter Sheldon, senior director of strategy for Adobe’s commerce business for his take on how brand safety is best planned […]

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McDonald’s Is Lovin’ Technology

Restaurant traffic is decelerating across the United States, and research by TDn2K suggests that will continue at least through year’s end. Fast food behemoth McDonald’s (NYSE:MCD) isn’t immune to the trend. While the company doesn’t break out same store guest counts, management did mention on its conference call that restaurant traffic is down. Yet McDonald’s still notched a huge Q2 comparable […]

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TECHNOLOGY ROUNDTABLE

This month, Utah Business partnered with Holland & Hart and Big-D Construction to host a roundtable event featuring technology specialists to discuss the state of tech in Utah, tech talent, and trends in tech. Moderated by Sara Jones, COO at the Women Tech Council and CEO at InclusionPro, here are a few highlights from the event. WHAT IS THE STATE OF THE TECH COMMUNITY […]

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Technology giants’ power to be probed in US

The US Justice Department has announced an investigation into leading online platforms, examining whether they are unfairly restricting competition. The DoJ did not name any firms, but companies such as Facebook, Google, Amazon and Apple are likely to be scrutinised in the wide-ranging probe. It was sparked by “widespread concerns” about “search, social media, and […]

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When Will Technology Beat Willpower?

With the development of wearable biometric technology like step trackers and heart monitors, individuals can now – albeit clunkily in most cases – analyze every aspect of their body composition, hydration levels and athletic performance with a glance or a push notification from an Apple Watch. Couple this with groundbreaking work in genetics and nutrition and […]

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New gun technology could distinguish between good guys, bad guys

ORLANDO, Fla. (WOFL FOX 35) – Friend or foe? A local start-up is using new technology to help cops tell the difference between good guys and bad guys. They’re called “intelligent guns,” but the intelligent part is just one piece that clips onto the gun. Serious Simulations CEO and Founder Christopher Chambers says this little piece […]

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Why Did Boeing Put So Much Technology in the 737 MAX? To Make Money

President Trump implied  that complicated technology might have led to the Boeing 737 MAX disaster (a point since vigorously attacked), tweeting:  “Airplanes are becoming far too complex to fly. Pilots are no longer needed ….and the complexity creates danger. All of this for great cost yet very little gain. I don’t know about you, but I don’t want Albert Einstein […]

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RepUp brings SaaS technology to hotels from check-in to check out

RepUp is a Saas solution that helps hotels achieve a 20 percent improvement in revenue through experience enhancement and experience marketing. Though most hotels have hopped onto the digital bandwagon, some of them are still dependent on travel portals to reach out to customers and for analytics that will help them retain customers. So most […]

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