Kolkata: India Vetiver Network along with Jute Board will produce lifestyle products that have tremendous export potential, said vetiver expert C K Ashok Kumar on Tuesday.
He was addressing a gathering at the Artisan Speak and Jute Expo held at the renovated Old Currency Building on Tuesday afternoon.
It may be mentioned that Chief Minister Mamata Banerjee has introduced Sabujayan, a project to prevent soil erosion in Nadia district by planting vetiver along the banks of the rivers.
Ashok Kumar said shoes and yoga mats made of jute and vetiver have tremendous export potential, particularly in Europe and America. Vetiver oil is in high demand in Europe. He said the export market of natural fibers is growing fast and geo-textile is coming up.
Referring to history, he said Chola kings in South India used to plant vetiver to present soil erosion. A vetiver centre of excellence has come up in Tamil Nadu to create awareness among the youths to go for vetiver farming. About
30 engineers are growing vetiver on 700 acres of land in the state.
“We should tell our youths to not be job seekers, but be job givers instead,” he maintained.
He said the India Vetiver Network will launch an awareness campaign all over the country about vetiver and its tremendous potential.
It may be mentioned that over 75 nurseries to grow vetiver have come up in Nadia and room decorations made of vetiver are in high demand in Bengal. Sabujayan project is picking up in several districts and an aroma garden is coming up in South 24-Parganas.