Almost before the leftover turkey is put away into Tupperware, the holiday shopping season is fully underway.
But now, popular shopping day Black Friday has to share the spotlight with its relatively new sidekick: Small Business Saturday. This year, the shopping day, when consumers are urged to shop at independently own stores to support those business owners, falls on Nov. 24.
Here’s a look at Small Business Saturday day by the numbers.
67 million expected to shop
In the five days between Thanksgiving and Cyber Monday, 164 million people are planning to shop, according to an estimate from the National Retail Federation, the world’s largest retail trade association, and Prosper Insights & Analytics, a consumer data company, released Nov. 16.
Of those, 41 percent — 67 million — are planning to shop on Small Business Saturday, according report, which is based on a survey of 7,516 consumers conducted between Oct. 29 and Nov. 7.
Of that 67 million, 78 percent report they “will do so specifically to support small businesses.”
By comparison, 34 million people plan to shop on Thanksgiving, 116 million plan to shop on Black Friday, 32 million are expected to shop on Sunday and 75 million are expected to shop online on Cyber Monday.