How to Create Killer PPC Ad Copy

PPC, or pay-per-click advertising, is a complex digital marketing strategy that is composed of many working parts. A lot of the parts are very technical and require extensive knowledge and expertise. Those generally fall on the back end of PPC, and many people who are working with PPC ads can forget about the ad itself. […]

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Apple Takes Ad Blocking “Been Choice” App From Store

Apple has removed an app from its iTunes App store that would have blocked native ads in iOS9. The app, with the odd name Been Choice, also offered rewards to users willing to share data on their preferences with the app. The fate of the Been Choice app, which has only been offered for download […]

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Uh Oh, Apple iOS 9 May Be a Mobile Ad Killer

At its early-June Worldwide Developers Conference, Apple revealed, among other things, that the newest version of its iOS 9 operating systems will roll out this fall, free of charge. What Apple didn’t discuss, however, is the fact that its new iOS 9 mobile operating system, used in the company’s popular iPhone, may ultimately prove to […]

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How to Make a Facebook Slideshow Ad: A Simple Guide

With the recent introduction of a raft of new features for Facebook Slideshow, there’s probably been a better time to try this easy to use video ad feature from Facebook (NASDAQ:FB) Slideshow ads are particularly popular right now, since they provide businesses with the opportunity to present ads in a really visual format without the […]

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Twitter to Share Ad Revenue on Videos by US Users

Twitter to Share Ad Revenue on Videos by US Users HIGHLIGHTS Twitter offers revenue sharing to media and entertainment compani New program will offer video creators a 70 percent share of revenue Users would also be allowed to share their videos on other platforms Twitter Inc on Tuesday stepped up its battle to attract video […]

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Is This New Snapchat Ad Feature Cool — or Creepy? (Watch)

Snapchat may soon be able to sell ads based on things it recognizes in users’ photos. The company recently filed a patent for a behavioral targeting system that uses image recognition software to find specific items and then suggest filters based on those items. So for example, if Snapchat recognizes that a photo includes the […]

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Amazon leverages Indian quirks in new ad campaign

Photo: AP New Delhi: Online marketplace Amazon India is betting on the age-old Indian obsession for original and authentic products in its latest advertising campaign ‘We Indians’. The campaign, conceptualized and executed by Orchard Advertising (a part of the Leo Burnett group), focuses on the everyday habits of Indians and ties them to various service […]

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