How Technology Impacts Brand Safety

Our polarized world has become less theoretical and more of a practical challenge for marketers. The turbulence seems to be everywhere, and a growing consideration for both B2B and B2C marketing teams. I recently asked Peter Sheldon, senior director of strategy for Adobe’s commerce business for his take on how brand safety is best planned […]

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Social Media Etiquette Should Define Not Defame Your Brand

What are your social media etiquette rules? Do you have them for your community on the media where you engage them in discussions? The past few Presidential elections really opened our eyes as to how important it is to create rules and content boundaries and how to use settings to control and enforce them. It […]

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Book Review: 365 Personal Brand Marketing Thumb-Rules

In Vikram Rajan’s “365 Personal Brand Marketing Thumb-Rules: Daily Reminders for Rainmakers: Lawyers, Accountants, Financial Planners, Real Estate and Health & Wellness Professionals”, you get to actually be the author of your own business’ destiny. In my copy, there is a handwritten note from Vikram that says “This book is not meant to be ‘read’ […]

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10 Actions Can Catapult Your Brand

Catapult is both a noun, a device to hurl an object and a verb, to hurl or launch (something) in a specified direction. It’s a word that can help us visualize action. As we all close out one year and ready ourselves to welcome and succeed in a new one, a brand review can catapult us […]

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TV Reboots Are All About Brand Awareness (Watch)

Get Ready For More TV Reboots In 2017 After Nearly A Century, NYC’s New Subway Line Is Finally Open Kate Middleton Is Now A Member Of The Royal Photographic Society NASA Has Big Plans For 2017 If you’ve ever wished that one of your favorite old TV shows would make a comeback, 2017 might just […]

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Marijuana Marketing Strategies that Build Brand Equity

In those states allowing recreational marijuana use (including the four that passed legislation this past November), existing medical cannabis dispensaries as well as new market entrants may plan to serve both recreational and medical cannabis users to reach the broadest base of consumers and drive sales volume. These companies may give little consideration to the […]

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Trust in the Tata brand remains unchanged: Harish Bhat

Harish Bhat, chairman of Tata Global Beverages and brand custodian of the Tata group. Photo: Aniruddha Chowdhury/Mint Mumbai: The ongoing crisis in the $103 billion conglomerate is unlikely to impact Brand Tata, said Harish Bhat, chairman of Tata Global Beverages Ltd and brand custodian of the group. In an interview, he said that it was […]

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Andhra govt seeks to build global brand for state as a higher education destination

The agreements were singed a day after chief minister N. Chandrababu Naidu stressed the need to devise and implement a roadmap for higher education in the state. Photo: Bloomberg New Delhi: The Andhra Pradesh government on Friday signed four memorandums of understanding (MoUs) with various organisations engaged in educational activities, to promote innovation, internationalization and […]

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Advanced Personal Brand Building Checklist

The Internet has made personal branding a huge deal: Nowadays everyone can become a micro-celebrity. However, if you care about your professional footprint, personal brand search results and overall image – personal branding is actually a long, continuous process. Below is a checklist of what needs to be done in order to get your personal […]

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9 Ways You May Be Missing Opportunities to Build Your Brand

Chances are that your business has a logo, or at least an awesome name for which you are working to gain recognition every chance you get. You may already be promoting your business in obvious places like store signage, business cards or print ads, but there are numerous other fun and unique ways you can […]

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