Should tech companies mimic Trump’s marketing?

Donald Trump’s ascendancy to president of the US has many lessons for us all, but one expert believes tech businesses, in particular, should study from his real-time marketing techniques. David Meerman Scott, author of The New Rules of Marketing and PR, told attendees of Comptel’s Nexterday North conference in Helsinki that technology companies in particular […]

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Why Cloud may shower billions on only a few tech companies

SAN FRANCISCO: Jeff Bezos of Amazon, along with a couple of his rivals, may eventually control much of the $1-trillion global market for business computers and software. That is because Amazon Web Services, his big-business computing division, is starting to affect more than just the world of computer servers, data storage and networking at the […]

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Ripping Up the Manual: 6 SaaS Companies Offering Education

“How do I add a new contact to this CRM?” “No idea – have you checked the manual?” “What manual? Oh you mean that thing we use to prop the door open when it gets hot? When are we getting training on this thing anyway?” Sound familiar? Maybe you’ve purchased a shiny new cloud-based CRM system that […]

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Ripping Up the Manual: 6 SaaS Companies Offering Education

“How do I add a new contact to this CRM?” “No idea – have you checked the manual?” “What manual? Oh you mean that thing we use to prop the door open when it gets hot? When are we getting training on this thing anyway?” Sound familiar? Maybe you’ve purchased a shiny new cloud-based CRM system that […]

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6 Companies Killing It on YouTube – What You Can Learn

Video marketing is only continuing to become more of a “must-have” for company marketing strategies. Studies show that watching video is one of the most common activities by smartphone users. Just less than half regularly watch video on their phones. If you’re considering building a video presence on YouTube as part of your company’s marketing strategy, […]

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Microsoft Gets Support in Gag Order Lawsuit From US Companies

HIGHLIGHTS Backers include US Chamber of Commerce, Apple, Google, Amazon Microsoft filed its lawsuit in Seattle federal court in April Microsoft says the government is violating the Fourth Amendment Technology, media, pharmaceutical and other companies, along with major corporate lobbying groups, filed legal briefs on Friday in support of a Microsoft lawsuit that aims to […]

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