How to Create Killer PPC Ad Copy

PPC, or pay-per-click advertising, is a complex digital marketing strategy that is composed of many working parts. A lot of the parts are very technical and require extensive knowledge and expertise. Those generally fall on the back end of PPC, and many people who are working with PPC ads can forget about the ad itself. […]

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Social Media Advertising vs. Traditional PPC

Advertising on the internet is a wonderful way to reach an audience that you would not have otherwise. Paid search and social media ads have come along way over the years and are now great tools to have in your overall search marketing efforts. While some people think of them as opposites or competitors, this […]

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