Baba Ramdev biopic on Sony will showcase Patanjali brand

Photo: Hemant Mishra/Mint New Delhi: It’s the kind of branded content deal that any global consumer products company would give an arm (and perhaps a leg) for: on 1 May, Sony Entertainment Television will telecast Yog Yatra, a 90-minute biopic on the life of Baba Ramdev, his efforts to popularize yoga, and the rationale for […]

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