Don’t change your investment strategy due to elections

From economists to businesses to the common man, the election results are a very-keenly watched and much-discussed event, with various decisions being put on hold to be decided after the outcome. There are multiple opinions on what will the impact of the outcome be on financial markets and investment portfolios. Irrespective of which party comes to power, […]

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Paying Attention is a Good Sales Strategy

Let me tell you something I see quite often. Salespeople focus on the hunt — and forget about the nurture. We’re trained as salespeople to always look for the next great deal. So what? There are a couple of problems with this approach, especially in a tighter economy like the one we are in right […]

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Twitter’s Strategy To Dominate Mobile Advertising Now Includes TapCommerce

TapCommerce is a venture-backed mobile technology company headquartered in New York City’s Union Square – and it is also now in Twitter’s nest. Twitter has reportedly acquired the mobile advertising technology firm for $100 million to position itself to boost its mobile advertising capabilities, with a focus on advertising retargeting technologies. As reported by CNET, TapCommerce’s […]

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5 Keys to a Great Small Business Marketing Strategy

What’s the difference between the confident entrepreneurs who lead growing businesses and owners who can’t get out of survival mode?  It all comes down to this:  All successful businesses have a clear marketing strategy that makes everything they do more effective. Unfortunately, many busy small business owners get so caught up in tactical daily marketing […]

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United Spirits starts rethink of key brands’ marketing strategy

Brands like Royal Challenge, McDowell’s and Signature have undergone ‘fundamental transformations’, says United Spirits chief marketing officer. Photo: Pradeep Gaur/Mint United Spirits Ltd, the makers of McDowell’s No.1 and Johnnie Walker whiskies, has identified 15 liquor brands out of its portfolio of 150 to drive its growth, sprucing up marketing and, in some cases, relaunching […]

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